Athanasios Kampouris

Designing trust and expertise for specialized financial services

Project Overview

Duration: 2 months
Role: UX/UI Designer & Developer
Client: Athanasios Kampouris - Tax & Accounting Professional
Industry: Financial Services / Professional Services
Website: www.athanasioskampouris.com

The Challenge

Design and develop a professional website for a specialized accounting and tax services firm that:

1. Establishes credibility and trust with potential clients
2. Clearly communicates complex financial services to diverse audiences
3. Reflects Greek market eaxpectations while maintaining modern web standards
4. Converts visitors into qualified leads for specialized services

The Solution

A clean, professional website with clear service categorization and trust-building elements that positions the firm as the expert choice for specialized accounting and tax services.

Research & Discovery

Target Audience Analysis

Primary Users:

1. Small to medium business owners in Greece
2. Individual clients needing tax services
3. Companies requiring specialized accounting support

User Needs:

1. Quick understanding of services offered
2. Confidence in professional expertise
3. Easy contact and consultation booking
4. Transparent service information

Competitive Analysis

Analyzed local accounting firms' websites to identify:

1. Common design patterns in professional services
2. Trust signals and credibility markers
3. Information architecture approaches
4. Contact and conversion opportunities

Content Strategy

Key Service Categories Identified:

1. Specialized Accounting & Tax Services ("Εξειδικευμένες Λογιστικές και Φορολογικές Υπηρεσίες")
2. Specialized Accounting Support ("Εξειδικευμένη Λογιστική Υποστήριξη")
3. Complete bookkeeping, declarations, and financial statements coverage

Logo & Brand Identity

Logo Design Process

1. Initial logo concepts/sketches
2. Final logo variations (horizontal, stacked, icon-only)
3. Logo on different backgrounds (light/dark)
4. Minimum size requirements

We recommend using the logo on either a light or dark background, depending on the context. On top of a photograph, it’s essential to ensure the logo remains clearly legible and visually distinct.Use the white version of the logo on dark backgrounds, and the full-color version on white or light backgrounds for optimal contrast and recognition.The icon-only version may be used in limited space applications (e.g., profile images, favicons, or social media).The smallest size allowed for digital or print use is based on the height of the logo, with a recommended minimum of:128px × 35px

Color Palette Documentation

1. Primary brand colors with hex codes
2. Secondary/accent colors
3. Color usage guidelines
4. Accessibility compliance notes (contrast ratios)

Only the colours listed below may be used in the brand identity of Athanasios Kampouris. These tones reflect the professionalism, trust, and clarity at the core of the brand’s visual language.The primary colours are used in the logo, headlines, calls to action, and important communication points.Use darker tones for background and contrast, while lighter gradients or white space support a clean, clear visual layout.

Typography Specifications

1. Primary and secondary font choices
2. Font sizes and hierarchy
3. Greek character support considerations

Our main font is Arial Nova.It was selected for its clean and modern appearance that conveys clarity and professionalism in the accounting and tax services industry. Arial Nova supports high legibility across digital platforms and print materials.If Arial Nova is unavailable, we recommend using Arial or Helvetica as secondary system fonts to maintain consistency in tone and simplicity.

Design Process

Information Architecture

Header Value Proposition: "Solutions That Drive Success" ("ΛΥΣΕΙΣ ΠΟΥ ΟΔΗΓΟΥΝ ΤΗΝ ΕΠΙΤΥΧΙΑ")

1. Clear service hierarchy
2. Contact information prominence
3. Professional credentials display
4. Service detail pages structure

Visual Design Strategy

Brand Positioning: Professional, trustworthy, specialized expertise
Design Principles:

1. Clean, minimal layout to convey professionalism
2. Strategic use of white space
3. Professional color palette
4. Clear typography hierarchy
5. Mobile-responsive design

User Experience Considerations

Navigation Design:

1. Intuitive service categorization
2. Quick access to contact information
3. Professional credentials visibility
4. Clear call-to-action placement

Trust Building Elements:

1. Professional headshot/branding
2. Service specialization emphasis
3. Clear value proposition
4. Contact accessibility

Development Approach

1. Responsive web design for all devices
2. Greek language optimization
3. SEO-friendly structure
4. Fast loading performance
5. Contact form integration

Accessibility Features

1. Semantic HTML structure
2. Proper contrast ratios
3. Mobile-friendly navigation
4. Screen reader compatibility

‍

Business Objectives Met

1. Professional online presence established
2. Clear service communication
3. Improved client acquisition channel
4. Enhanced brand credibility

Technical Performance

1. Mobile-responsive across devices
2. Fast loading times
3. SEO-optimized content
4. Cross-browser compatibility

Key Features

Service Presentation

1. Clear service categorization
2. Specialized expertise highlighting
3. Comprehensive service descriptions
4. Professional positioning

Contact & Conversion

1. Prominent contact information
2. Professional consultation emphasis
3. Trust-building elements
4. Clear value proposition

Challenge: Complex Service Communication

Solution: Simplified service categories with clear, jargon-free descriptions

Challenge: Building Trust Online

Solution: Professional design aesthetic with credibility markers and clear expertise positioning

Challenge: Greek Market Expectations

Solution: Cultural sensitivity in design and content approach while maintaining modern web standards

Professional Services Web Design

1. Importance of trust signals in financial services
2. Balance between professionalism and approachability
3. Clear value proposition communication
4. Mobile optimization for business professionals

Client Communication

1. Iterative feedback process importance
2. Cultural context consideration in design decisions
3. Professional industry standards adherence

Potential Enhancements

1. Client testimonials section
2. Online appointment booking system
3. Service calculator tools
4. Multi-language support expansion

Communication & Social Media Post

‍

‍