Digital Marketing Europe 2025 – A Conference Recap and SEO Workshop Insights

Digital Marketing Europe 2025 (6ᵗʰ edition) was a three-day international marketing conference in Vilnius (Mar 18–20, 2025) attracting over 500 attendees and 40+ speakers from ~30 countries. Organizers praised the “brilliant ideas, bold conversations, and marketing minds pushing the limits” witnessed at the event. In particular, cutting-edge topics like AI-powered personalization and SEO were front-and-center: for example, one track was titled “AI-Powered Hyper-Personalization”, and keynote speakers included AI experts (e.g. Azahara Corrales is listed as a “Media Manager… AI Expert”). This set an innovative tone that ran throughout the conference.

AI and Key Topics

The agenda featured a wide range of themes. Aside from AI, sessions covered Paid Advertising, Influencer Marketing, SEO/SEM, Digital PR, Growth Hacking and more. Notably, AI was woven into many talks – for instance, Stefan Chiriacescu’s session on “Leveraging AI in Email Marketing” and Azahara Corrales’s expertise underscored the conference’s AI focus. Attendee materials even touted DME as an “AI-first” conference moving forward. Overall, the program balanced forward-looking AI-driven strategies with practical digital marketing fundamentals.

“Site Audits for Marketers Who Don’t Know SEO” Workshop
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One of the pre-conference highlights for me was the “Site Audits for Marketers Who Don’t Know SEO” workshop, led by Grégoire Lacan (Greg) and Marcelo de Carvalho of UniK SEO. This hands-on session was specifically designed for marketers new to SEO. The trainers broke down SEO audits into clear, step-by-step tasks – as they promised in promotion, with “no overcomplications, just clear, useful insights”. In practice, we covered all the core audit elements:

• SEO fundamentals: why SEO matters and how search engines work.
• Keyword audits: how to find and evaluate the right search terms for a site.
• On-page optimization: best practices for titles, headers, and meta tags.
• Content strategy: writing SEO-friendly content (e.g. using target keywords in the copy).
• Technical audits: checking site health (readability, crawlability, indexability) and UX considerations.

These topics align with what one attendee summarized: the workshop taught “essential site audits, including keyword audits, on-page optimization, content strategies, and technical audits”. By the end of the day, I felt confident identifying simple issues on any website and recommending fixes.

Feedback from other attendees echoed my experience. Stamatina Kiriazou posted that the workshop was “perfect for digital marketers who are new to SEO” and thanked the trainers for sharing their knowledge. Another participant noted it “really helped me understand those troublesome technical aspects of SEO”. The clear, interactive format made complex SEO concepts accessible. I personally found Greg and Marcelo very approachable and knowledgeable – they walked us through live audits and answered every question. Overall the s

Takeaways

In summary, Digital Marketing Europe 2025 was a highly insightful and well-organized event that blended practical skills with innovative trends. I came away inspired by the speakers and empowered to apply new tactics. The SEO workshop alone gave me a concrete SEO audit checklist (keywords, on-page, content, technical) that I’ve already started using. Combined with the AI-driven sessions, the conference reinforced that modern digital marketing requires both solid fundamentals and a willingness to embrace new technologies.

If you’re a marketer looking to upskill, DME is a great place to start. As past attendees noted, you’ll get hands-on training and cutting-edge ideas. I definitely recommend the event (and especially this workshop) to anyone who wants to strengthen their SEO skills and learn from engaging, knowledgeable experts.

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